SEO- BEST DIGITAL MARKETING INSTITUTE IN BANGALORE

 

 

 

Search engine optimization simply means the process of improving the quality of website and search engines. It is also an internet marketing strategy which considers attributes such as the working of search engines, computer based algorithms which monitors search engine behaviours, what people search for and the actual search terms or keywords and which search engines are preferred by target audience. Search engine optimisation is very essential because it attracts and receives more visitors from a search engine when websites rank higher on the search engine results page. The visitors further become customers thereby being a source of digital marketing.

The few ways to improve search engine optimisation include these—

Creation of organised and optimised URL’s— Uniform Resource Locator, abbreviated as URL must be created in an organised and clean manner, following the prototype methodology. It mainly consists of protocol, subdomain, domain, top level domain and slug folder in that exact order. The URL should contain appealing names for the domains and must avoid the usage of stop words, special characters, symbols, hyphens, and numbers. There must be inclusion of the target keyword in the URL of the said website. Also avoid unnecessary and lengthy words and keep it short.

Content Structure: Content structure is something which plays an important role in attracting visitors to the website. Structure and content go hand in hand. The website must have a definitive layout which helps in structuring the information the website carries. The creator must design the website in such a way that it looks clutter free and the fonts to be clear. The images that may be included must be placed on the layout and references to be given so the result is easily understandable. The internal links, categories and tags must be placed in an orderly manner so the viewer is benefited.

Load speed: Any visitor to a website is not impressed with a time consuming load speed in order to view the web page. Hence, it is essential to work towards effectively accessing the website. The designer must investigate details such as, the images and inner links load time, the amount of internet needed to access the webpage and study it. Keep a consistent check on the time with web vitals and including boosters which can help the consumer to not switch websites. Trial and error numerous times and by implementing the required changes, the search engine can be top rated, thereby easily accessible.

Social media Marketing: In today’s times, it is a necessity to market any brand, product, or service on social media to boost the usage and sales. In the same way, the website designed must be marketed on social sites such as Instagram or YouTube as it is having a broad spectrum of reachable consumers and thereby boosting the usage of the website. Therefore, social media posting must be encouraged. With higher views and shares on social media, and many more people accessing it daily, the website will be ranked first, concluding in easy marketing of the same.

Revision of content: The content initially created must be revised and reread as per a certain time period. This is very important as the rotation of new content keeps  updating and the customers interest is peaked. As per daily happenings and new trends created in the market, the trends must also be up to mark. The visitors, then gradually become consumers ad they keep checking the new content. Recent trends consist of most people expecting good content and elaborate layout and authenticity. Hence, the ratings of the website raise to result in the optimisation of the search engine.