SEO

      Search engine optimization simply means the process of improving the quality of website and search engines. It is also an internet marketing strategy which considers attributes such as the working of search engines, computer based algorithms which monitors search engine behaviours, what people search for and the actual search terms or keywords and which search engines are preferred by target audience. Search engine optimisation is very essential because it attracts and receives more visitors from a search engine when websites rank higher on the search engine results page. The visitors further become customers thereby being a source of digital marketing. The few ways to improve search engine optimisation include these— Creation of organised and optimised URL’s— Uniform Resource Locator, abbreviated as URL must be created in an organised and clean manner, following the prototype methodology. It mainly consists of protocol, subdomain, domain, top level domain ...